Friday, 14 December 2012

AH: Evaluation

Group: Evaluation Part 3

DW: Complete Evaluation

MG: Evaluation

AH: Print Development 2

  • As you can see the advert has come a long way since my last post. Firstly the dividing line underneath the 'Hospital Records' logo has been developed. The line forms into what looks like a sound wave. The way i did this was by taking a picture of the sound wave, removing all the unwanted image and then used colour overlay to make it the same grey as eveything else on the print. Then simply put it in line with the line.
  • Also added is the text. I was sure to use the same font as the others did in my group did as that is going to be the leading line throughout all of our print productions. Each line of text is a seperate image and all have the colour overlay to make sure they are all the same colour as the logo (top right). After this i zoomed right in on each letter and modified them using the rubber tool to give a more professional and smooth look upon the text.
  • Finally i added the secondary 'Hospital Records' logo in the bottom right. I removed all unwanted parts of the image by using the magic wand tool and then repeated the colour overlay technique which i have previously spoken of. Finally i decresed the epacity of the image to make it bland in with the background image.

Monday, 10 December 2012

DW: Digipak Final


I have finished the digipak and made some changes to the colours and styles. I decided having a coloured background was too distracting and drew attention away from the text and image, therefore i altered the hue and saturation of each of the panels to give me the same consistency of colour and texture. This does still look attractive yet makes the texts and vinyl stand out more, it also conforms to other albums within the same genre for example Spectrasoul's "Delay no more" album. I added finishing touches using the text and shape tools for example the Copyright information on the back cover and the text along the spine. The shape drawing tools helped me to create the spine, disk area and the barcode as well as colouring them accordingly.

In terms of conventions of real media products which I have met:
  • The Copyright information of the label, artist and distributer have been put on the back cover (at the bottom in the centre of the panel) I have also included a barcode and record label logo in order to make the piece more realistic.
  • Frequent use of the Hospital Records logo and typeface.
  • High quality large images which all carry the same theme - same saturation and tone as well as actual content of drum and bass events.
  • Layout and sizing of an authentic album print piece.
Ways in which my digipak relates to the other pieces of print created by the group:
  • The same font is used throughout our print work as well as the stroke/outline
  • Each piece has used a variety of bright and eye catching colours.
  • All productions use the Hospital Records logo
Ways in which my print work relates to our music video: 
  • Urban content i.e. underground rave and drum and bass event.
  • Bright colours i.e. of the centre of the vinyl, with plenty of life and movement.