AH: Evaluation

Group: Evaluation Part 3

DW: Complete Evaluation

MG: Evaluation

AH: Print Development 2

• As you can see the advert has come a long way since my last post. Firstly the dividing line underneath the 'Hospital Records' logo has been developed. The line forms into what looks like a sound wave. The way i did this was by taking a picture of the sound wave, removing all the unwanted image and then used colour overlay to make it the same grey as eveything else on the print. Then simply put it in line with the line.
• Also added is the text. I was sure to use the same font as the others did in my group did as that is going to be the leading line throughout all of our print productions. Each line of text is a seperate image and all have the colour overlay to make sure they are all the same colour as the logo (top right). After this i zoomed right in on each letter and modified them using the rubber tool to give a more professional and smooth look upon the text.
• Finally i added the secondary 'Hospital Records' logo in the bottom right. I removed all unwanted parts of the image by using the magic wand tool and then repeated the colour overlay technique which i have previously spoken of. Finally i decresed the epacity of the image to make it bland in with the background image.

DW: Digipak Final

I have finished the digipak and made some changes to the colours and styles. I decided having a coloured background was too distracting and drew attention away from the text and image, therefore i altered the hue and saturation of each of the panels to give me the same consistency of colour and texture. This does still look attractive yet makes the texts and vinyl stand out more, it also conforms to other albums within the same genre for example Spectrasoul's "Delay no more" album. I added finishing touches using the text and shape tools for example the Copyright information on the back cover and the text along the spine. The shape drawing tools helped me to create the spine, disk area and the barcode as well as colouring them accordingly.

In terms of conventions of real media products which I have met:

• The Copyright information of the label, artist and distributer have been put on the back cover (at the bottom in the centre of the panel) I have also included a barcode and record label logo in order to make the piece more realistic.
• Frequent use of the Hospital Records logo and typeface.
• High quality large images which all carry the same theme - same saturation and tone as well as actual content of drum and bass events.
• Layout and sizing of an authentic album print piece.

Ways in which my digipak relates to the other pieces of print created by the group:

• The same font is used throughout our print work as well as the stroke/outline
• Each piece has used a variety of bright and eye catching colours.
• All productions use the Hospital Records logo

Ways in which my print work relates to our music video: 

• Urban content i.e. underground rave and drum and bass event.
• Bright colours i.e. of the centre of the vinyl, with plenty of life and movement. 

MG: Advert - Final

This is my final print advert for our music video:

• I edited the background again as the handprint on fire didn't link to the other print products in our group. However, I added another background to give it a slightly darker shade as I felt this looked more professional.
• I moved the text around and ensured that there was a hierachy of text in order to target the most important information to our audience successfully.
• I then added the 'Hospital Records' logo as this is a well known record label and will therefore suggest how the song may sound and will appeal to that specific audience.

I have followed quite a few conventions of real media products of this genre:

• Conventional drum and bass music adverts use big, bold fonts, usually in capitals, stating the artist, the song title and any other relevant information. Therefore I have used the font 'Monark Black' to present the information about our song. This is also the font that 'Hospital Records' use, giving reference to the record label.
• The layout of my advert is very conventional; it is all aligned to the centre of the page in order to stand out to our audience instantly which is a common technique used in adverts of this genre.
• The images and backgrounds I have used are also very conventional in the way that they are big and bold and will appeal to our target audience.

My advert links to our other print products (the digipak and the other advert) in several ways:

• They all use the same font in order to give a sense of continuity between them.
• There is a variety of bright colours used in all of them to connect them all in some way. This makes them all more eye-catching for our audience.
• All print products will also include the 'Hospital Records' logo, again giving reference to the record label.

My advert links to our actual music video in similar ways:

• The same font will again be used to introduce the video, presenting more continuity.
• Bright colours are the main focus of our video and are also incorporated into my advert, presenting the relation between the two.