Group: Concept Development

• Today we have had to organise the filming schedule for half term as we need to take every opportunity to film. As a result we are filming fo at least 4 days over half term.
• Also we have to share equipment with group 1 over the holidays and have to organise when we can collect the equipment once group 1 has finished with it. We have spoken to them and decided that thursday the 1st November will be the best day as group 1 will have finished all the filming they need with it.
• We have found it quite hard to story board due to the fact our production is going to potentially have hundreds of shots. Therefore we have broken it down into sections and drawn a few scenes to represent all the other shots.

Group: Filming Schedule

Half term filming schedule

Group	Date	Location	Cast/Crew	Equipment
3	Monday 29/10/12	Brick lane & Camden town	Alex, Dan, Blake, Max	Steady Cam
3	Tuesday 30/11/12	London south bank & Leake street Waterloo	Alex, Dan, Arlo, Jack, Max,	Dolly, Tripod
3	Friday 2/11/12	Brighton Town	Alex, Dan, Molly	Track, dolly, Tripod
3	Saturday 3/11/12	Dan’s house	Alex, Dan, Molly + any other friends	Steady Cam
3

Potential issues: We believe our largest problem will be depending on weather, seeing as the majority of our shoots take place outside, hopefully the weather will be permitting. To add to this, shooting the fireworks scenes may be challenging due to it being dark, we hope to combat this with artificial lighting and changing settings on the DSLR to make it more sensitive to light.

Group: Audience Research

We got most of our audience research from creating a survey on 'surveymonkey' and distributing it by social networking sites such as Facebook and Twitter to ensure people would answer it. We did this in order to get feedback from our target audience so we would be able to appeal to them successfully. We had a mixture of male and female respondants, however, all of them were in the age bracket of 15-20 years old meaning we only got response from a certain sector of ages.

Here are the questions we asked and our responses:

We got very encouraging feedback about our ideas as nobody answered with ‘no’ or ‘no not at all’ , meaning that if we get good shots then our response for our music video should be very positive.

Again, we got very encouraging feedback on the track that we have chosen as all of our answered were above 7/10.

We got a variety of answers for this question and so we will be sure to cover all of these areas. However, no one thought that ‘ensuring that the video is repeatable and widely appealing’ was very important in the making of our video so we will prioritise the other aspects.

This was an interesting result as none of the people who answered our survey answered with ‘drum and bass’. However, with our ideas for our music video, we will make it exciting and vibrant and hopefully change people’s minds about their favourite genre of music.

This was a successful answer for us as we wanted to include all of these aspects of mise-en-scene in our music video. However, due to the fact that some features were more popular than others, we will prioritise those to fulfil the needs of our target audience.

As the majority of answers state that the cutting rate should be synchronous to the beat of the music we will make sure that this is our main concern as the beat of our song is so fast and definite.

This is another very positive response as all scores were 7/10 or above meaning that our target audience like our ideas.

Group: Concept development 25/10/12

• Today we discussed whether or not to do the time lapse shot of passing cars on a motorway. Molly and Dan felt it would work very well with our production however i wasn't as keen. But we are going to go ahead with the shot.
• The reason we are going to go ahead with the shot is because we recieved advice from our audience feedback saying we will need as much footage as possible.
• Also we found out that we will not be able to rent the fish eye lens from the school as it won't fit on our digital SLR camera.

Group: Shot Idea

• Here is the video from which we got inspiration to do the backwards tracking shot.
• The shot can be seen from 0.07 to 0.10, it is used a lot throughout the music video.
• The reason we want to perform this shot is that we believe it is a professional shot that would suit our music video.
• The way in which it slowly moves away from the subject and how it clearly displays mise-en-scene means it can be helpful in representing our use of mise-en-scene and the theme of our production.
• The shot in the music video connotes enjoyment and keeps the audiences focus firmly on the subjects.
• The way the shot is filmed allows JME to put it upon a fast pace song whilst looking smooth and professional.

Group: Concept Development 23/10/12

• Today we developed our production in the way of location. At first we planned not to return to Brighton and film. However after showing our pitch and Brighton location reccie to our peers we have decided to do a day of filming there.
• Our classmates said it would be a great idea to go back and film as they enjoyed our small production of our time in Brighton. Therefore we are planning to film there for the day on Friday 2nd of November.
• During our discussion we came up with an idea for a new shot. This shot is going to be a backwards track filming from Molly's car as activities unfold in front of the camera.
• After telling the teacher about this shot idea we found out we can rent a fish eye lens from the school which would suit the shot hugely.

Group: Pitch

PITCH MAIN

When we performed our pitch we got some useful feedback on our ideas:

• They said that we need to make sure we have enough shots to include so our video doesn't get too repetitive
• They also said that we will need to vary the angles of our shots in order to make it more interesting
• One idea that they had was to film the same shots with a mobile phone to give a variety of quality throughout the video
• We will also learn how to change the saturation to a professional standard as our audience think our visuals should be brighter
• A question was raised about the safety on including wheelies on motorbikes and wheelspins and handbrake turns in cars as they can be very dangerous so if we do decide to use these, we will ensure that we consider the risks and hazards. However, Molly is a trained first aider so if anything was to go wrong, she would know how to help.
• We were also asked what we would do if the public were to say no to us filming them, if this did happen, we would continue to ask others and perservere in order to achieve our shots of interesting looking individuals

Our audience were very interested in what we had to offer and think our ideas have great potential due to the fact that they're so disjunctive. Therefore, we will try our best to create something unique and original.