- The use of camera techniques like fish eye and reflection.
Blu – My Sunshine
http://www.youtube.com/watch?v=8Cmfc4xMvio
- The orange/yellow tint put on the video to emphasis the song title (summer).
- The jolty camera shots are typical of hip hop videos, connotes rebellion
against conventional music videos.
Wiz Khalifa – Work Hard Play Hard
- Half a narrative in that it follows different people showing dedication to their field.
- Close ups are used to show the lip synching of the artist.
The Palmer Squares – Bring the Bacon
- A performance video filming them in a recording
studio singing the song.
- A black and white effect has been put on it to make it look more professional.
- A black and white effect has been put on it to make it look more professional.
Parachute Youth – Get Better Than This
- A tracking shot at speed following a boy riding a motorbike.
- Lots of long shots to show surrounding landscape.
Will Smith - Switch
http://www.youtube.com/watch?v=uzUozo1628U
- Only in a few locations but due to lots of different shots you don’t notice.- Lots of mid shots to show him and surrounding women dancing.
Lecs Luther – Dia Dhuit
- Lots of close ups to promote artist evidence of star image in use.
- Some disjunctive shots of a baby doll with a cigarette in its mouth.
- Some disjunctive shots of a baby doll with a cigarette in its mouth.
The Extremities ft. Ambiton & Relic - Around the Corner
- Tracking backwards as artist walks forward lip synching.
- As the camera goes past a close obstacle such as a pillar its is used as a transition between shots of different locations.
3. Beyoncé – Halo
- The camera moves slowly and focuses mainly on the artist, therefore evidence of star image being created.
- Bright white lights come across camera whilst the artist is singing the song to enforce the songs title of halo by creating Beyonce as an angel image.
- A narrative of two people’s love and the passion they share.
- The narrative is reinforced by the use of close ups showing the emotion on their faces and the relationship between them.
- Audience can never create a full character exposition of the male actor as his face is never fully revealed; the only face fully shown is that of Beyonce’s.
- The image of Beyonce in this music video is that of innocence and love, people can relate to her lyrics and she helps develop peoples understanding of the song through the video.
Jay-z & Alicia Keys – Empire State of Mind
Lots of montage shots of - At the end it then comes into colour when the two artists are lip synching the song as if to show it is now in the present.
Also lots of long shots are used to further reinforce the fact it is all about the city of - The rule of thirds is present as Jay-z raps on the far right when in a location in the city as if he is trying to show it off to the audience.
- The lyric ‘concrete jungle where dreams are made from’ is a lyric that is constantly trying to be proved throughout the song.
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