Who is responsible for making branding/marketing decisions?
The decisions are shared between the artist, the artist management and the record label. The record label fund the branding and marketing so they will have their say in where it is promoted or how much, in order to keep in with their budget but also to increase sales. The artist and the artist management will work alongside the record label and have their say by coming up with the ideas and the material to promote, in order for the record label not to advertise them in a way in which they do want to be.
What role does the music press play in promoting artists in a digital media age? Are they still relevant? Give specific examples from the UK press.
What role does the music press play in promoting artists in a digital media age? Are they still relevant? Give specific examples from the UK press.
Due to the revolution of the social media, artists whether amateur or mainstream, are promoted and advertised through peer influence on websites such as Facebook or Twitter after being uploaded for free onto sites like Youtube or Soundcloud. This therefore means that the music press is very specialised and is only consumed by those who are avid fans of alternatives types of music meaning that is does not play a huge role in digital media age. 
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