AH: Print Development 1

• To begin my print production i obtained an amazing scenic picture and decided it would be the background of my advert. It is disjunctive to the song which i am advertising as it looks relaxing and tranquil, whereas the song is much the opposite.
• This disjuncture grabs the attention of audiences not only because of the magnificent picture but the fact that there is a drum and bass record labels logo placed upon it.
• I used the satin effect to darken the image and give it a less innocent appearance. After doing this it was clear that the brightness of the image was very much from the centre. This technique means that audiences are drawn to the centre of the image and intrigued to find out what the advert is for.
• The line under the Hospital Records logo seperates it from the rest of the advert and is a strong convention in the advertisements produced by Hospital Records. Once i created the line i realised the ends were sharp 90 degree angles, i changed this very simply; by using the rubber tool and my steady hand i curved the edges to give it a softer appearance.