This is my final print advert for our music video:
- I edited the background again as the handprint on fire didn't link to the other print products in our group. However, I added another background to give it a slightly darker shade as I felt this looked more professional.
- I moved the text around and ensured that there was a hierachy of text in order to target the most important information to our audience successfully.
- I then added the 'Hospital Records' logo as this is a well known record label and will therefore suggest how the song may sound and will appeal to that specific audience.
I have followed quite a few conventions of real media products of this genre:
- Conventional drum and bass music adverts use big, bold fonts, usually in capitals, stating the artist, the song title and any other relevant information. Therefore I have used the font 'Monark Black' to present the information about our song. This is also the font that 'Hospital Records' use, giving reference to the record label.
- The layout of my advert is very conventional; it is all aligned to the centre of the page in order to stand out to our audience instantly which is a common technique used in adverts of this genre.
- The images and backgrounds I have used are also very conventional in the way that they are big and bold and will appeal to our target audience.
My advert links to our other print products (the digipak and the other advert) in several ways:
- They all use the same font in order to give a sense of continuity between them.
- There is a variety of bright colours used in all of them to connect them all in some way. This makes them all more eye-catching for our audience.
- All print products will also include the 'Hospital Records' logo, again giving reference to the record label.
My advert links to our actual music video in similar ways:
- The same font will again be used to introduce the video, presenting more continuity.
- Bright colours are the main focus of our video and are also incorporated into my advert, presenting the relation between the two.
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