AH: Print Analysis - Advert

• The genre of the track and artist is evident by the use of bright vibrant colours suggesting a modern sound to the music. The background helps reinforce this with random textures and patterns which are very typical of the dance genre.
• The visuals here go against the rule of thirds as the dominant picture of the dog with a boom box as a body is in the centre of the page.  It is clear from the picture that the saturation levels have been turned up to bring out the bright colours even more giving it a clear texture. There is great use of the colour spectrum as the advert has been made to catch peoples attention and stand out.
• The Mise-en-scene used here can also be looked upon as semiotics, the image is relatively simple with a dog which has a boom box as a body. This may from first impressions seem disjunctive, however after reading the album title of ‘crazy itchy radio’ you see the dog is itching its body which is a boom box (used to play radio). Therefore the image is an amplified representation of the album name.
• The artists name is clearly displayed at the top of the page and is in a font which is always used by the artist and has been made famous by them. It is typical of the genre as it looks robotic and therefore modern, some words are extended and cut off to give a contemporary feel to the font. The album title at the bottom is in a different font and is a lot smaller than the artists name. The font is simple and clear to reinforce the overall theme of the advert in that it is easy to read, clear, vibrant and catches the attention of audiences.
• The popular culture reference here is in the form of the boom box which is iconic of the modern genres of music. The boom box is very urban and is a symbol of how urban music is now a dominant force in the music industry.
• Audiences may consume this advert from a number of different sources. One may be on the Basement Jaxx website where they will have their key audience who they can rely on to purchase their products as they are loyal fans. Also it may be consumed in a music magazine, this is why the advert is bright and eye-catching. It will be in a magazine where people aren't looking for adverts so they have to catch their attention to make them look and read the advert. Finally the advert may be consumed as a poster in a record shop or on the street.