MG: Print Analysis - Advert

Genre and Media Language:

·         The genre is very evident as the title of the album is ‘Addicted to Bass’ presenting that the music is of the drum and bass genre. This is also portrayed particularly through the type of font used. It is very angular, bold and 3D which makes it look quite futuristic and electronic, connoting that the music will represent this. The way on some of the letters there is sparks coming off them also emphasises this.

·       There is a list of artists included on the album on the bottom of the advertisement meaning that if they know the artists, the audience can get an indication of what types of songs will be on it.

·         The genre is also evident through the only picture on the advertisement: the logo of the ‘Ministry of Sound’ nightclub and record label which have a reputation for playing very upbeat dance and drum and bass music.

·       The way all the text is in capitals and written at an angle makes it especially eye-catching and memorable representing how the music will also stand out and impress the audience.

·       The colour scheme used is very simple yet effective. The blue, white and black are very contrasting and therefore the advertisement is more striking and noticeable. These colours are also very masculine colours and the majority of the drum and bass audience are male meaning they are targeting their main audience successfully.

·      Under the logo of the ‘Ministry of Sound’, there is a sentence describing the album. The way that they label the songs as ‘speaker blowing anthems’ will appeal to their target audience as drum and bass music is always played very loud and the fact that it will blow your speakers connotes the fact that this album is particularly impressive.

Representation:

·         Also in the sentence describing the album, it states that it was ‘mixed by the Wideboys’ who are bassline and UK garage record producers and remixers. This connotes that it is especially elite and will therefore help to sell the product.

·         The way there are well-known artists listed at the bottom of the advertisement also helps sell the product as more people will purchase it if their favourite artist is on the album. This adds to their star-image as they are increasingly getting recognised for their music.

Institution and Audience:

·         This advert would be consumed through different types of media. It could be seen in a music magazine where avid drum and bass fans would see it. Or it could be displayed as an advertisement on a website: on 'Ministry of Sound' or even on Youtube. It would be consumed through ambient and focused ways of advertising.