DW: Print analysis - Digipak

•  The precise genre of this album cover is not particularly clear. However the words “rave” and the use of laser beam club lighting, as well as the white overall which some partygoers wear to “raves” suggest that the music will be dance or club based, therefore perhaps house or drum and bass music. This notion is also reinforced somewhat by the Hospital record label shown in the bottom left hand corner, Hospital Records is a relatively large UK independent record label which specialises exclusively in drum & bass and jungle music. Therefore anyone who knows about the artist or label should be able to deduct that the music is drum and bass 

· Rule of thirds is used in the image to portray the artist and provide an equilibrium. The image has a dark tone - clearly being shot at night, and has been colour corrected to bring out the pink tones, the beams of pink laser may even be an added effect to make them stand out more. The picture looks mysterious and elusive, suiting the name of the album - raves tend to be secretive events which take place only at night. The picture also helps reinforce the album name, almost suggesting that Danny Byrd has “dug up” a rave, added to by the mise-en-scene of a shovel and mound of dirt; therefore giving the image a meaning. Promotion/branding of the artist’s record label shown relatively subtly on the album cover, most likely to gain reputation and recognition.

· Name of the artist and name of the album shown very clearly in thick, simple white font which stands out clearly on the dark background.  The text isn’t unique or bizarre in any way; it is sharp solid and easy to read, however relatively uncreative. The font used is used in nearly every Hospital records advertisement and promotion. The visual doesn't carry much intertextuality, however it is modern and focuses on modern activities and music, there appears to be no parody or pastiche involved in the album cover and the identity of the artist isn’t really put out as a vital element - seeing as you can hardly identify the man. 

· The artist isn’t represented in any particular way, although he is the only prevalent character on the album, his identity is concealed and relatively unclear, thus hardly contributing to any metanarrative. This could be some kind of message or representation which the artist is trying to reveal - that it doesn’t matter about the cover or the content of the image on the album cover particularly, the only thing that matters is how the music sounds , the fact that Danny Byrd is one of the most well known drum and bass artists also reinforces this in that it shows he needs little promotion because of his already high status in the industry.

· This print text would be consumed via advertising - posters, magazine adverts , internet ads etc. websites such as the Hospital Records site for example would advertise this album. The item itself can be bought from most music stores, as well as online, perhaps even in vinyl and mp3 format too.