Group: Audience Research

We got most of our audience research from creating a survey on 'surveymonkey' and distributing it by social networking sites such as Facebook and Twitter to ensure people would answer it. We did this in order to get feedback from our target audience so we would be able to appeal to them successfully. We had a mixture of male and female respondants, however, all of them were in the age bracket of 15-20 years old meaning we only got response from a certain sector of ages.

Here are the questions we asked and our responses:

We got very encouraging feedback about our ideas as nobody answered with ‘no’ or ‘no not at all’ , meaning that if we get good shots then our response for our music video should be very positive.

Again, we got very encouraging feedback on the track that we have chosen as all of our answered were above 7/10.

We got a variety of answers for this question and so we will be sure to cover all of these areas. However, no one thought that ‘ensuring that the video is repeatable and widely appealing’ was very important in the making of our video so we will prioritise the other aspects.

This was an interesting result as none of the people who answered our survey answered with ‘drum and bass’. However, with our ideas for our music video, we will make it exciting and vibrant and hopefully change people’s minds about their favourite genre of music.

This was a successful answer for us as we wanted to include all of these aspects of mise-en-scene in our music video. However, due to the fact that some features were more popular than others, we will prioritise those to fulfil the needs of our target audience.

As the majority of answers state that the cutting rate should be synchronous to the beat of the music we will make sure that this is our main concern as the beat of our song is so fast and definite.

This is another very positive response as all scores were 7/10 or above meaning that our target audience like our ideas.